Kim Kardashian appeared in a new photoshoot wearing semi-sheer blue lingerie and spoke to journalists from the lifestyle publication *Financial Times* about how she became the face of the $4 billion SKIMS empire. The lingerie brand brought Kim global success, and the 43-year-old businesswoman shared details about how she managed to turn a startup into a real empire, annually attracting global showbiz stars as ambassadors. Kardashian founded the brand in 2019 and immediately became its face.
“I personally handle all the visual effects, all the ideas, fabrics, and tailoring. I am the face of this brand,” said the reality star.
On the magazine cover, Kim looked bold, showcasing her popular shapewear under a form-fitting SKIMS dress. In the daring photo, she flaunted a plunging neckline and toned abs, posing against a newspaper stand backdrop.
“Five years after founding SKIMS, Kim Kardashian manages a retail empire valued at $4 billion,” the publication wrote on social media under the striking cover photo.
Thanks to the success of her business venture, Kardashian now has a personal fortune of $1.7 billion—far exceeding the once-impressive $11 million her net worth was estimated at during the premiere of her family’s reality show in 2007. However, Kim’s entrepreneurial spirit seems to be in her blood: not only did she conquer TV screens worldwide, launch a lingerie brand, but she also created the exclusive mobile game *Kim Kardashian: Hollywood* in 2014, which earned $1.6 million in its first five days after release.
A significant portion of Kim’s wealth comes from her company KKW Beauty. In 2019, the cosmetics line generated $100 million, and she later earned $200 million by selling a 20% stake in the company to Coty—the same company that bought her sister Kylie Jenner’s brand. SKIMS shapewear, launched in 2019, has now become the biggest source of income for the former wife of Kanye West, with whom she has four children. Kim also founded a private equity firm, SKKY Partners, and earns up to $1 million per sponsored post on her social media platforms.
